Ford AI Chatbot
Prototype:
Ford asked for a more competitive way to show consumers how they have a competitive advantage against other automobile companies.
I decided to create a comparative, open-ended AI chatbot for their website. See below for more.
Ideation/Design Phase:
Project
Competitive way for Ford to compare; Still in works
Client
Ford
Company
VML MAP
Team
Creator and Designer: Lily Coan
Solutions Engineer: Scott Hastings
Ford Internship Project
Brief: Generate a campaign to increase Ford’s brand awareness for Generation Z and first-time car buyers.
See the full deck and project below:
CRM- Touchpoints 1 and 2
Sponsored Tiktok Video
Paid Meta Carousel
Digital Banner Display- Animation
Branding for Campaign- Color
Ford CRM
Touchpoint 1
Brief: Drive purchase of Ford Accessories, emphasizing how these accessories empower them to enhance their vehicle's functionality, style, and performance.
Alternative Design
Project
Labor Day Handraiser
Client
Ford
Company
VML MAP
Team
Designers: Lily Coan, Casey Johnson
Copywriter: Rachel West
Touchpoint 2
Touchpoint 3
Ford CRM
Brief: Created award-recognition modules and banners for Ford, enhancing brand visibility around their J.D. Power achievements.
Project
J.D. Power Awards Modules and Banners
Client
Ford
Company
VML MAP
Team
Designers: Lily Coan, Jewel Peters
Copywriter: Rachel West
Mock Ford CRM
I was asked to pick two Ford vehicles and create two emails for each, using both the Ford Branding and my own style. Here is what I came up with: