Coca Cola
I was asked to come up with some ideas to boost creativity and increase opt-ins for Coca Cola, for both mobile and web. Scroll below to see what I came up with.
Spin the Wheel Opt-In: Homepage
• Benefits:
Users: Chance to win a discount on any brand owned by Coca-Cola, a more fun, interactive interface
Coca-Cola: More opt-ins, higher engagement rates on web and mobile, drives purchases for multiple brands (Coca-Cola and sub)
Collectible Tracker/ Card on App for Rewards
Drives purchases for multiple brands
The brands shown are based upon the
profile of the consumer- Their inputted
favorite brands or where they visit/purchase
from the most (data and insights)
Game-like, collector feel for engagement
Drives opt-ins and +one app users
On brand- similar to the token card for the
vending machine app in Japan
Animation to Drive Opt-Ins on the App Homepage
• Visually excites and inspires the audience
• Grabs them in quick to sign up immediately
• Gives Coke a modern, playful, technologically advanced feel
Personalized based on profile
As you answer questions from an AI (some quiz-like, some open-ended), data gets refined, and your Coke can or bottle gets personalized more and more to your liking
AI Coca Cola World: Personalized AI Product Generator
• Combine personalization, AI, product variation and general revenue
AI product generation already done with Coca
Cola Y3000 Zero Sugar product
Personalized drink/vending machine location in Japan driving Coke sales
• Integrated into app, drives engagement
• AI asks users personal questions or has them take a quiz to generate a personal Coke flavor/can that is purchasable, shareable
*** Room for environments, characters, visuals, own campaign
Coke Quest: AR Coca Cola Game: Mobile
• Augmented reality used to find the hidden Coke of the season in any store.
• Either its own app or integrated into +one
• Inspired by the success story of Pokemon Go, the upcoming of AR, modernization of brands
• People like games: Why not make a special Coke bottle more than a product, but an experience and an interactive game/story customers can be a part of.
• Using the Star Wars Coke bottle as example-According to trends can change the special, hidden Coke bottle each season.
Personalization Feature: Homepage
• On the sides of the web now add...
A place where you can personalize a Coca Cola bottle
Uses an AI chat bot (can add images, sports team logos, etc.) or text box to do so
Leads you directly to the store when the bottom link is clicked
Increases sales, click-rate, engagement
Personalizes the user
Gain new insights and data on what people like
